Cause Marketing For Dummies
Make an equally useful collaboration in between nonprofit & for-profit enterprises.
Trigger marketing makes a partnership with benefits for both a non-profit body and a company. Written by an expert on cause advertising and marketing whose blog, SelfishGiving.com, is an essential resource on the subject matter, this pleasant overview reveals both company owners and online marketers for nonprofits how
you can build and maintain such a collaboration utilizing social networks such as Facebook and Twitter. It covers new online devices, how to identify possible companions, ideas on engaging your supporters, and the best ways to model a project on proven successes.
Cause marketing is not marketing a cause, but a collaboration in between company and non-profit that advantages both. This overview offers an easy-to-understand plan for finding ideal companions, preparation and establishing a project making use of Facebook, Twitter, and blog sites, determining campaign success, and more.Explains online devices such as Quick Response Codes, solutions like Causon and The Point, and area advertising solutions featuring Foursquare, Whrrl, and Gowalla.
Attributes example that emphasize effective project procedures
Cause Marketing For Dummies aids both businesses and nonprofits profit of efficient source marketing.
More than anything else, this book is about what works. Joe and Joanna speak from experience. They’ve personally tried and tested everything in the book. The tactics, tips, suggestions, and insights they offer can be repeated again and again with the same positive results.
